Strictly

How to track when someone clicks on a specific link.

Use the following instructions to track when someone clicks on a link:

Link Click Tracking with Google Analytics

This document explains how to track link clicks and file downloads from your AI assistant chatbot.

The chatbot widget now automatically tracks the following events:

First, make sure you have Google Analytics set up on your site. You can use any of these methods:

- Google Tag Manager (Recommended)
- Google Analytics 4 (GA4)
- Universal Analytics (UA)

Add the analytics tracker script after your chatbot embed script:

Copy&lt;!-- Chatbot widget --&gt; &lt;script src="https://app.strictly.ai/widget/chat-embed.js" data-bot-id="YOUR_CHATBOT_ID"&gt; &lt;/script&gt; &lt;!-- Analytics tracking for chatbot --&gt; &lt;script src="https://app.strictly.ai/scripts/analytics-tracker.js" data-chatbot-id="YOUR_CHATBOT_ID" data-tracking-type="gtm" data-debug="false"&gt; &lt;/script&gt;

If using GTM (recommended), follow these steps:

In GTM, create a Custom Event trigger that listens for <code>link_click</code> and <code>file_download</code>

Create tags that fire on these triggers to send data to your analytics platform

Use the data variables (<code>url</code>, <code>link_text</code>, etc.) to enrich your analytics

1. In GTM, create a Custom Event trigger that listens for <code>link_click</code> and <code>file_download</code>
2. Create tags that fire on these triggers to send data to your analytics platform
3. Use the data variables (<code>url</code>, <code>link_text</code>, etc.) to enrich your analytics

- Event name: <code>link_click</code>
- This trigger fires on: All Custom Events

Create another Custom Event trigger for <code>file_download</code>

- Tag type: Google Analytics: GA4 Event
- Event name: <code>{Event}</code>
- Event parameters:
 - url: <code>{url}</code>
 - link_text: <code>{link_text}</code>
 - link_type: <code>{link_type}</code>
 - chatbot_id: <code>{chatbot_id}</code>

1. Create a Custom Event trigger:
 - Event name: <code>link_click</code>
 - This trigger fires on: All Custom Events
2. Create another Custom Event trigger for <code>file_download</code>
3. Create a GA4 event tag:
 - Tag type: Google Analytics: GA4 Event
 - Event name: <code>{Event}</code>
 - Event parameters:
 - url: <code>{url}</code>
 - link_text: <code>{link_text}</code>
 - link_type: <code>{link_type}</code>
 - chatbot_id: <code>{chatbot_id}</code>

To test if event tracking is working properly:

Set <code>data-debug="true"</code> in the analytics tracker script

Click links in assistant responses and check the console and GA debug output

1. Open your website with the chatbot
2. Open your browser's Developer Tools
3. Enable GTM/GA debug mode
4. Set <code>data-debug="true"</code> in the analytics tracker script
5. Click links in assistant responses and check the console and GA debug output

Link clicks are tracked before navigation occurs to ensure the event is properly recorded

File downloads are detected automatically based on common file extensions

All events include the chatbot ID for proper attribution and analysis

Events are tracked even in iframes due to the parent-child window communication

- Link clicks are tracked before navigation occurs to ensure the event is properly recorded
- File downloads are detected automatically based on common file extensions
- All events include the chatbot ID for proper attribution and analysis
- Events are tracked even in iframes due to the parent-child window communication

Tracking Clicks in Analytics

Find answers and get help from Intercom Support and Community Experts

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Event Type	Description	Tracking Data
`link_click`	When a user clicks a link in an assistant response	`url`, `link_text`, `link_type`
`file_download`	When a user downloads a file from an assistant	`url`, `link_text`, `link_type`

Parameter	Description	Options
`data-chatbot-id`	Your chatbot ID (must match the embed script)	Required
`data-tracking-type`	How to track events	`gtm` (Default), `ga4`, or `ua`
`data-debug`	Enable console logging	`true` or `false` (Default)

Tracking Clicks in Analytics

Link Click Tracking with Google Analytics

Events Tracked

Implementation

1. Add Google Analytics to Your Site

2. Add the Analytics Tracker Script

3. Configure Parameters

4. Set Up Google Tag Manager (GTM)

5. Testing

Additional Notes